They rifle through drawers. They peer across fences. Look over shoulders, and under the couch.
But their penchant for spying has given us gizmos that deeply enrich all of our lives: camouflage pants and night-vision goggles; remote control drones and Teddy-bear-nanny-cams – and, lest we forget, dear TMZ.
In the shifting landscape of our business, this curious breed fares especially well. They gobble up data as if it were candy, courtesy of some nerdy piñata. Research that lulls mere mortals to sleep quickens their pulses and pokes at their brains: What's the next trend? Is there a pattern? Which of these numbers glimmer with gold?
Peek behind stats, and performance soon peaks. 'Tis true, and we know this to be.
Because we be the noodges; we be the geeks; we see what's up, before it goes down. And with our assistance, so too can you.
Welcome to Feary Media. Proud Home of the Snoops.
[SURVEILLANCE SECRET #7]
Blessed are the Snoops, for they know what is up, before it goes down.
FRESH CREED. DIG IN.
PEEPING IS ONLY A CRIME IF YOU'RE CAUGHT.
WIRED THIS WAY FROM THE WOMB.
Some are born to lead. Some are born to follow. And some are born to covertly stalk retail consumers, record their behavior, configure the data and convert them to pie charts. [That's us.]
We watch online behavior, and track it in real-time, review patterns of traffic, in stores and on roads; survey the weather, and measure its impact on purchases, people, products and profit. Yet due to our stealth, no target's the wiser.
Why do we do it? It isn't for fun (although we admit, it is kind of fun); we do it because we want you to win. To gain an advantage – an unfair one, really – that strikes fear in the hearts of your marketplace foes, and makes them retreat lest they suffer a trouncing.
Ah, what the hell. Let the trouncing begin. They've certainly got it coming, bubbah.
[SURVEILLANCE SECRET #32]
One part Stealth Ninjas. One part Wonks.
KNOWLEDGE IS POWER; ABUSE IT WISELY.
SOMETIMES, BEING WEIRD CAN BE WONDERFUL.
Are we crazy, or is data just full-on-sexy?
Before we weigh in any further, let us first grant you: poring over reams of mind-numbing research surely does not float everyone's boat. And from a mental health perspective, that is most likely a very good thing.
However, our personal answer to the question above is, emphatically, "Y" to the "E" to the "S." As in yowza. And from a business perspective, that, too, is a very good thing.
Because it provides you with answers and insights that elude most media dweebs – and here's why: When we look at bar graphs, we don't see mere bar graphs. When we look at scatterplots, we don't see mere scatterplots. When we look at histograms, we don't...okay, okay, we'll stop – you get the idea. Point is, when we glance at this info, we never glaze over; we see stories unfolding. Behaviors evolving. Attitudes changing.
And that's what changes the game. That's what you gives you an edge.
Simply put, we love what we do; it's why we want to crush it, baby, on your deserving behalf. It's no different than wanting your grocer to obsess over freshness. Nor wanting your mechanic's veins to pulse with crude oil. Shouldn't your media peeps have the same ardor? If we may, we'd like to weigh in on that query:
"Y" to the "E" to the "S." (You did see that coming, didn't you?)
[SURVEILLANCE SECRET #116]
HE WHO SPIES WITH OUTDATED TOOLS
IS HE HIMSELF QUITE THE TOOL.
DO YOU KNOW WHAT WE'RE CAPABLE OF?
The versatility of a Swiss Army Knife.
Minus the Swiss. And the Army. And also, there's no Knife.
[SURVEILLANCE SECRET #23]
Have you ever noticed that when the subject of "capabilities" comes around, virtually every business on the planet describes itself as a "specialist" in some way or another?
Now, while on the surface that sounds pretty nifty, the moment you drill down for a closer look, you realize there isn't a blessed thing they won't claim to "specialize" in, as long as a fee can be charged.
(Insert sigh of frustration here.)
Well, if you've grown tired of that little shell game, here's some news that's bound to refresh: We don't "specialize" in anything. And we can't be described as a "generalist," because the media landscape has become so diverse, so dynamic, so complex, that the very term has lost all its meaning.
So, in the spirit of full transparency, please find our capabilities briefly listed below. And if we don't mind saying so ourselves, we're not too shabby at what we do (or so we've been told):
Strategy & Planning | Research & Analysis | Rate Negotiation | Buying | Dining Recommendations
It might also benefit you to know, this isn't our first prom. Over the last three decades, we have forged real and lasting bonds with business communities on local, regional and national stages.
And a whole 30+ years of media experience may suggest we're long in the tooth, please know: We all got into the biz when we were just toddlers. Meaning everyone at Feary Media is in their mid-thirties.*
* That is a total lie.
SPYING FOR CLIENTS = GOOD
SPYING ON CLIENTS = RESTRAINING ORDER
SOME CALL IT A "CLIENT PORTFOLIO".
WE CALL IT STREET CRED.